CUPS is an exciting company with a mission to rethink independent business in the specialty coffee industry. Founded by Gilad Rotem, Michael Derazon, and Roe Shani in 2014, CUPS is backed by investors that include Dovi Granek, Entrepreneurs Roundtable Accelerator, Leorsa Innovations, Tank Hill Ventures, and Yonni Gottlieb and is headquartered in New York.