Habitual provides a therapeutic weight loss solution that aims to cure and prevent disease through dietary programs coupled with digital behavior change. Its healthcare systems are buckling under the pressure of managing obesity-related conditions, while systemically underfunding weight loss treatments to stop these diseases from ruining lives. Founded by Ian Braithwaite and Napala R. Pratini in 20 in 19, Habitual is backed by investors that include Seedcamp, MMC Ventures, Stephen Bourke, Roger Hassan and is headquartered in London.