Skin is the largest organ in the body comprising approximately a total area of approximately 20 feet and serves as the body’s first line of protection. As the pandemic has lighted the importance of self-care and with people spending more time at home, the use of skincare products has increased; 40% of skincare users reporting using products more often than they did in 2019. Heyday is on a mission to make skincare more accessible. The startup operates a number of studios across the country that take the experience of getting a facial out of the spa and into more convenient locations. Rather than just focusing on facials, Heyday concentrates its efforts on building an educational experience for its user so that they can build an enduring skincare routine. This includes working with one of the company’s 300+ estheticians to develop tailored regiments. Also, available is a robust e-commerce store that offers a curated selection of vetted brands. AlleyWatch caught up with Cofounder and CEO Adam Ross to learn more about Heyday’s progress since we last spoke after its Series A round in 2018, challenges faced during the pandemic, expansion plans, and the latest round of funding from investors that include Level 5 Capital Partners, Lerer Hippeau, and Fifth Wall Ventures.