Today, Connie Connors gives us her views on working in the tech industry. She certainly speaks from experience: for more than 25 years, she has worked with both startup- and Fortune 500- consumer technology, media and education companies in public relations and marketing, business planning and product development, investor relations and growth strategies, as well as overall branding. She is a futurist and positioning expert in new media public relations, having been instrumental in the launch of many brands such as Amazon, Priceline, Lending Tree, RealNetworks, Overture, 24/7 and Vonage, and helped many well known brands to transform their businesses online or into other product lines: Disney, Nordstrom, National Geographic, NYTimes.com, Sega Toys, Smithsonian Education portal, Sony WebTV and others. Connors built her firm, Connors Communications, from 1984 through 2008, at which time the firm transitioned to search optimization and ultimately became an Internet company, HitTail, which is operational and profitable today.