HOPU aims to create Human Oriented Products (HOPU), it means putting people in the centre and the creation of solutions, thinking always about user experiences and value engineering. Founded by Antonio Jara, David Fernandez, and Iris Cuevas in 2014, HOPU Smart Cities is backed by investors that include Wayra, Blockchers, DesafÃa, Climate-KIC Acceleration Programme, and Lanzadera Accelerator and is headquartered in Ceuti.