What happens when two brothers decide to create a simple tool for shoppers to use to identify the best, most nutritious (and sustainable) food products? That’s precisely what brothers Alexander and Arthur Gillett did and the results: a site (and an app) that tells you HowGood the groceries that you’re buying really are for you. […]
HowGood is a sustainable food rating company that specializes in rating grocery products for the greater good. Founded by Alexander Gillett and Arthur Gillett in 2006, HowGood is backed by investors that include FirstMark, Great Oaks Venture Capital, FirstMark Capital, Third Kind Venture Capital, and Contour Venture Partners and is headquartered in Brooklyn.