Lily AI combines deep product tagging with deep, real-time psychographic analysis to determine the active state of mind of each shopper. Founded by Purva Gupta and Sowmiya Chocka Narayanan in 2015, Lily AI is backed by investors that include Canaan Partners, Global Founders Capital, New Enterprise Associates, Unshackled Ventures, and Fernbrook Capital Management LLC and is headquartered in Mountain View, California.