Minimalist is a skincare brand that is gaining popularity rapidly due to its innovative and honest approach. Synonymous with Transparent Beauty, the brand has a wide range of products that target various skin types. Minimalist is said to be transparent in terms of the ingredients that they use in their products. Their aim is to create clean products. Founded by Mohit Yadav and Rahul Yadav in 2020, Minimalist is backed by Sequoia Capital India and Unilever Ventures and is headquartered in Jaipur.