Myntra is an e-commerce platform for buying branded footwear, apparel, and accessories for men and women. Founded by Ashutosh Lawania, Mukesh Bansal, Raveen Sastry, Sankar Bora, and Vineet Saxena in 2007Myntra is backed by New Enterprise Associates, Tiger Global Management, Accel, Kalaari Capital, and PremjiInvest and is headquartered in Bangalore.