Pura is a smart home company that married home air fresheners and mobile apps. They have created a simple yet elegant plug-in device that allows for two fragrances per dispenser. You can create a scheduled release cycle to have a multi-fragrance experience depending on which scent you choose. Options will be available for their liquid based fragrances and their essential oils line. Unlike other plug in devices that are constantly wasting scent, they work when you’re at home and shuts off when you’re not. In addition to this, if you’re away from your place and last minute you find out people are coming over, you can release scent remotely through a WiFi or 4G mobile device to make sure it smells good by the time you get back. Founded by Brian Jones, Bruno M Lima, and Richie Stapler in 2014, Pura is backed by investors that include Kickstart Seed Fund, Tamarak Capital, Break Trail Ventures, Clarke Miyasaki, and Jeff Danley and is headquartered in Orem.