The importance that people and brands place on follower counts or the impressions their content receives is grossly overvalued. I can’t say numbers don’t matter, but the value everyone places on these numbers needs to be reconsidered. There is just too much emphasis on the width of engagement—how many potential connections they make—rather than the […]
Why Your Organic Reach is Declining (And How to Stop It)
Okay, so this headline is kind of false advertising, because I’m not Mark Zuckerberg and I can’t wave my magic wand to stop your organic reach (how many people you can reach for free on your Facebook page) from declining. If your brand is on Facebook or you have a promotional Facebook page, it was […]