ROOMDEX automates, monetizes and ultimately simplifies the hotel room upgrade process by putting the power of choice in the hotel guest’s hands. Automation is the cornerstone of our pioneering hotel optimization platform. ROOMDEX uses hotel reservation, guest data and its proprietary persona and price algorithms to deliver personalized digital offers, greatly enhancing the guest experience. It relieves hoteliers of the labor time required by other upselling solutions while delivering high margin revenue and a substantial ROI.. Founded by Denis Bajet, Jos Schaap, and Pierre Boettner in 2020, ROOMDEX is headquartered in Santa Cruz.