Sendo is an e-commerce site that offers clothing, homeware, cosmetics, tech accessories, and more. Founded by Dung Nguyen Dac Viet, Nguyen Phuong Hoang, and Tran Hai Linh in 2012, Sendo is backed by investors that include BEENEXT, Digital Garage, EV Growth, SBI Group, and Softbank Ventures Asia and is headquartered in Ho Chi Minh City.