Soda launched its customer-to-customer marketplace SNKRDUNK, which now has over 3 million monthly users in Japan. Through the platform, users can buy and sell sneakers safely as it offers legitimacy checking services through local authentication provider Fake Busters. Founded by Ayato Kinkori and Yuta Uchiyama in 2018, SODA is backed by Altos Ventures, Softbank Ventures Asia, Colopl Next, JAFCO Group, and BASE Partners and is headquartered in Tokyo.