The pandemic has unexpectedly led to an unprecedented boom for sports cards.  Whether it’s the boredom of the pandemic or the speculative mentality that fueled the Gamestop run-up, sports cards have become a serious business, with a number of high-value cards trading at all-time highs in the multi-millions.  StarStock is a centralized platform structured as a stock market that allows serious and casual collectors to easily purchase and sell their favorite sports cards.  Users submit their cards to a repository with StarStock acting as a custodian.  Trades of these cards occur on the platform and there is no need to ship the physical card as StarsStruck records the change the ownership similar to settlement for equities.  The marketplace is dynamic with prices changing in response to events in the sports world, providing unparalleled liquidity to a previously sparsely-traded market. For this convenience, the company charges a 5% fee taken from the seller’s proceeds. AlleyWatch caught up with CEO and Cofounder Scott Greenberg to learn more about the company’s mission to turn sports cards into an investment class, the company’s future plans, and latest round of funding from Andreessen Horowitz, with participation from several angel investors including NBA all-star Trae Young, Twitch Cofounder Justin Kan, Chief Operating Officer of BetMGM, Ryan Spoon, and Ilkka Paananen, Cofounder of Supercell.