Syte powers image search for e-commerce, improving site navigation, product discovery, and user experience that engage and convert shoppers. Founded by Helge Voss, Idan Pinto, Lihi Pinto Fryman, and Ofer Fryman in 2015, Syte is backed by investors that include Commerce Ventures, Line Corporation, Naver Corporation, Remagine Ventures, and Storm Ventures and is headquartered in Tel Aviv.