For an e-commerce business, a high click-through rate is the gold standard. Brands pull all sorts of tricks to optimize their click through and open rates on email marketing messages, when one of the channels they ignore is the channel that consumers are using most often – their mobile phone. Attentive is a mobile marketing platform […]
TapCommerce specialized in mobile app retargeting and driving revenue & engagement beyond the install. Acquired by Twitter in 2014. Founded by Andrew Jones, Brian Long, and Samir Mirza in 2012, TapCommerce is backed by investors that include Bain Capital Ventures, Compound, Eniac Ventures, NextView Ventures, and RRE Ventures and is headquartered in New York.