As a businessperson, however, the problem with this busy stage is that social media can often fall to the backburner. I have seen this happen with far too many companies, particularly small-to-midsize businesses with 1 to 2 people running the show. There’s always a lot going on, there’s always events approaching and orders to fill, and there’s always meetings to be had or deadlines to hit.
As a purple cow evangelist, I always have a few crazy ideas that are percolating in my head, which is why I started the Purple Cow, Startup Edition. I will take a fledgling startup and come up with a few remarkable ideas. My goal is to encourage creativity and motivate marketers to do something different. […]