Tryft provides a platform for both buyers and sellers to sell vintage goods or brand new (sustainable and eco-friendly) products which in-turn allows buyers to shop at thrift prices; saving money, increasing re-usability and decreasing waste. Founded by Kartik Gurmule and Terry McGinnis in 2020, Tryft is backed by investors that include Robin Vauvelle and Andrew Mattis and is headquartered in Malibu, California.