UNLU is a two-way engagement platform where users can book personalized video messages from celebrities. The video messaging platform helps mediate personalized fan moments in the form of celebrity recorded wishes on special occasions. The platform is accessible as an application, and a website where celebrities can connect with their fans by sending across birthday or anniversary wishes, inspirational messages, greetings, brand endorsements and shout outs on request. Founded by Akshay Pruthi, Anurag Dalia, Himanshu Periwal, and Vipul Agrawal in 2020, unlu is backed by investors that include EXPERT DOJO and is headquartered in Gurgaon.