How do you first get started building a community? It’s probably the most common question I hear. Communities are awesome, right? Every company wants one! But where do you start? Having built a number of communities over the past few years, I’ve learned a lot about what a healthy community looks like, and how […]
Brand awareness
The 9 Social Media Metrics You Need to Know Today [Infographic]
![The 9 Social Media Metrics You Need to Know Today [Infographic]](https://cdn.alleywatch.com/wp-content/uploads/2013/06/slide11-5-225x300.png)
What’s really converting new customers? That hilarious new company ad all your followers retweeted or that Facebook link generating shares AND comments from people across the globe. Using social media is becoming an increasingly important part of marketing strategy but because it’s relatively new, analyzing the data to figure out what’s working best is […]
Shareable, Collectable Content the Next Holy Grail of Advertising
Say the word “advertising” at a cocktail party and most people will immediately engage in a conversation about their favorite television spots. To be part of this conversation used to be the holy grail of advertising. Then came the search engine, and along with it came a new holy grail – the top spot […]
SEO is for Tail Chasers, Brand Awareness is for Pack Leaders
Search Engine Optimization has become a marketing drug over the past few years, with businesses, brands and organizations cramming every resource into climbing up the search engine rankings. In fact, SEO isn’t so much a marketing drug as it is a marketing placebo, and not a very good one at that. Focusing on SEO […]