Peggy Anne Salz and Jennifer Shambroom are two mobile trailblazers who recently co-wrote the book, The Everything Guide to Mobile Apps. The book is a comprehensive guide drawing from the insights of 25+ expert contributors to provide companies, brands, marketers and ordinary app developers with literally ‘everything’ they need to make, market and monetize their apps […]
InMobi
Pocket Shopping: 6 Reasons to Have a Mobile Strategy
If you are a fashion business owner, there are few simple questions you can ask yourself to gauge if you need a mobile strategy or not. Start by asking yourself: Can a mobile solution help me achieve any of my business objectives? There are six reasons why having a mobile strategy can help your business. It can […]