An Angel in New York: Peter Bordes



Widely praised by his peers, Peter Bordes is an entrepreneur and investor who strongly believes in the power of innovation and the value of helping others. Over the years, he has invested in countless startups while also founding a few of his own. Currently, Bordes is the Founder and CEO of Internet Media Labs, a company specializing in building technology and services that drive relevance in social media.

Prior to that, Bordes was the founder and CEO of MediaTrust Performance Exchange, which was named the 9th fastest growing U.S. company in 2009 and 2010 by Inc 500, as well as the #1 Performance Marketing Network 2009 by Revenue Performance Magazine. Bordes also founded Mason Cabot Investment Bank, which specialized in early stage media and technology financing.

In addition to his passion for investing, Bordes also takes the time to give back. He is active as an entrepreneurial mentor and is ranked in the top 100 most influential angel investors in the U.S. and social media. Bordes is a member of the Thiel Foundation 20 Under 20 Mentor Program, and also serves as an advisor and board member to numerous ventures.

Bordes is always looking for startups with the ability to create new digital efficiency and drive real-time relevance with innovative technologies that disrupt markets. He says he loves “building companies, brands and business cultures of the future.” The possibilities seem endless for Peter Bordes and his future endeavors.


Internet Media Labs – Founder & CEO
MediaTrust Performance Exchange – Founder & CEO
Mason Cabot Investment Band – Founder

Sector Focus:

Advertising, Advertising Exchanges, Advertising Platforms, Analytics, Big Data, Big Data Analytics, Brand Marketing, Cloud Computing, Collaboration, Consumer Internet, Crowdsourcing, Deep Information Technology, Digital Media, Domains, E-Commerce, Education, Email Marketing, Email Newsletters, Enterprise Software, Information Technology, Lead Generation, Location Based Services, Marketplaces, Media, Mobile, Mobile Advertising, Mobile Commerce, Performance Marketing, Predictive Analytics, Publishing, Quantitative Marketing, Retail Technology, Reviews and Recommendations, SaaS, Sales and Marketing, Small and Medium Businesses, Social CRM, Social Commerce, Social Games, Social Media, Social Media Marketing, Social Media Platforms, Startups, Twitter Applications

Selected Investments:

MixRank , DoubleDutch, Visually, Buffer, DailyCred, Spinnakr, Twylah, Rewardli, PowerInbox, Promoboxx, JiWire, Adility (Acquired by inComm), Parakweet, PerformLine, Localmind, PeekYou, inSparq,  PeekAnalytics, Internet Media Labs, Citelighter,  Plexus Entertainment – Watch It, CreditPing,, SocialQ, RevTrax, Mediatrust, DegreeCast, LeadSpend, ThinkRealTime, Roomlinx, Widemile

Current Boards:

The Pivot Conference
Greater Media
NBG Radio Network, Inc.

Past Boards:

Performance Marketing Association
My Fashion Database, Inc.
Elgin Technologies Inc.
Arc Communications Inc.
RoomLinX Inc.
Dialog Group, Inc.

Expertise Areas:

Innovation, Technology, Social Media, Digital Media and Advertising.

Blogs, Website, Social:


Memorable Quotes:

“Having a good co-founder who balances and adds dimension to your personal and company capabilities is a good thing. Be very thoughtful and take you time to properly structure the relationship.”

About the author: Caroline Jordan

Caroline Jordan is a recent graduate of the University of Minnesota’s Carlson School of Management with a degree in Entrepreneurial Management. In her spare time, she is a crossword freak and always hungry for a great book. She is also currently a copy-editing intern for AlleyWatch.

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