More than 40% of homebuyers experience some form of remorse within two years of their purchase. The digital area has transformed the purchase experience with 9/10 house hunters relying on the internet as their primary research source. While there are a plethora of destinations where you can go to find the basics of a property (size, # of bedrooms, bathrooms, etc.), Localize takes it one step further with a repository of unique data for each property to ensure that buyers are well informed about what will likely be the biggest investment of their lives – their homes. For buyers, the platform provides proprietary intelligence on factors that impact the homeownership experience but are not routinely disclosed in listings or easily apparent during a showing like architectural styles, amenities, building policies, light exposure, and crime, in addition to the property details you would expect to find. The startup also offers a lead generation platform for real estate agents so that they connect with interested buyers right at the moment they are ready to view their ideal properties. AlleyWatch caught up with President and COO Omer Granot to learn more about the inspiration for the business, how the platform leverages technology and data to simplify the home buying process for both agents and purchasers, the company’s expansion plans, latest round of funding from investors that include Pitango Growth Fund, Avigdor Willenz, Zvi Limon, Maor Investments, and Celesta Capital Fund.
Startups
The AlleyWatch Startup Daily Funding Report: 8/4/2021
The latest venture capital, seed, pre-seed, and angel deals for NYC startups for 8/4/2021 featuring funding details for Actual Veggies, Localize, and much more.
The AlleyWatch July 2021 New York Venture Capital Funding Report
Aggregate statistics for all NYC funding deals by stage of funding (Early, Series A, Series B, and Late) including mention of notable rounds for July 2021.
The AlleyWatch Startup Daily Funding Report: 8/3/2021
The latest venture capital, seed, pre-seed, and angel deals for NYC startups for 8/3/2021 featuring funding details for Alinea, Seek, and much more.
The 14 Largest NYC Tech Startup Funding Rounds of July 2021
There is no summer slowdown for NYC tech startups. July was the single-best month for startup funding with $4B+ invested into 84 companies. Here are some of the leading rounds. Everything you need to need to know about the largest NYC startup funding rounds of July 2021; broken down by industry, stage, investors, and more…
The AlleyWatch Startup Daily Funding Report: 8/2/2021
5 new startup fundings including two rounds that you will not read about anywhere else. The latest venture capital, seed, pre-seed, and angel deals for NYC startups for 8/2/2021 featuring funding details for Mixlab, Juno Medical, and much more.
Lalo Raises Another $5.6M for its Direct-to-Consumer Baby Product Brand
The global baby stroller market is estimated to be $3B per year; the high chair market is estimated to be in the millions each year. Yet, when you think of these products, you don’t think about a particular brand. Lalo is a direct-to-consumer modern baby and toddler brand focused on offering design-oriented premium products. The company offers an innovative, versatile, and growing line of baby products that include strollers, high chairs, play tables, bibs, and tableware. Unlike others in the space, Lalo focuses on building direct relationships with customers, allowing them to use this data to serve the needs of parents as their families grow and evolve. Although the pandemic limited traveled and affected the demand for strollers, the startup, founded in 2019, was able to increase revenue by 320% in 2020. AlleyWatch caught up with CEO and Cofounder Greg Davidson to learn more about the inspiration for the business, the company’s strategic plans, latest round of funding frim investors that include Willow Growth Partners, Yael Cohen Braun, Dave Health, Super Angel Fund, and Michael Silverstein.
The AlleyWatch Startup Daily Funding Report: 7/30/2021
The latest venture capital, seed, pre-seed, and angel deals for NYC startups for 7/30/2021 featuring funding details for Livepeer, Behalf, and much more.
Realm Raises Another $12M to Let Homeowners Really Understand and Optimize the Value of Their Homes Using Data
Homeownership and real estate are often cited as one of the primary drivers of creating intergenerational wealth in the United States. Amid the pandemic, Americans went on a homebuying spree as the line between work and home blurred. Owning a home can be extremely rewarding but it does come with significant responsibility. Realm is a centralized data hub for homeowners to access insights on every aspect of homeownership, based on their personalized circumstances, enabling them to make data-driven decisions for what will likely be the single largest investment of their lives. The platform, launched earlier this year, leverages proprietary and public data to assess value (both current and potential with renovations), estimate project costs, and learn more about financing options. In California, homeowners can work with Realm advisors to work on renovation projects from beginning to end. In the six months since launch, the Realm has been used by 20,000+ homeowners across the nation. AlleyWatch caught up with CEO and Founder Liz Young to learn more about scaling consumer data applications in the real estate space, the company’s strategic plans, and the latest round of funding from investors that include GGV Capital, Primary Venture Partners, Lerer Hippeau, and Liberty Mutual Strategic Ventures.
The AlleyWatch Startup Daily Funding Report: 7/29/2021
The latest venture capital, seed, pre-seed, and angel deals for NYC startups for 7/29/2021 featuring funding details for Realm, Revelio Labs, and much more.
Suzy Nabs Another $50M for its On-Demand Market Research Platform
Market research has been driving strategic decisions for companies for decades. However, the tools and models that have been predominantly used have not adjusted to reflect today’s digital age and today’s consumer environment. Suzy is a modern, digitally-native enterprise market research platform built for the sophisticated needs of today’s brands. Offering on-demand insights, the company has shifted the pricing paradigm away from cost per response to a SaaS offering with licenses to customers, providing more flexibility and predictability. By integrating technology onto the platform, Suzy is able to deliver actionable insights much faster in an easy-to-use end-to-end cost-effective solution. AlleyWatch caught up with CEO, serial entrepreneur, and Founder Matt Britton to learn more about the genesis of Suzy from his agency days, the company’s strategic plans, latest round of funding from investors that include H.I.G. Capital, Foundry Group, Rho Ventures, BDMI, and Triangle Peak Partners.