15 People In NYC Who Are Changing Advertising That You Need to Know About - Page 16 of 16 - AlleyWatch

15 People In NYC Who Are Changing Advertising That You Need to Know About

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David Berkowitz, CMO, MRY

Yes, we remember when MRY was MR Youth and when the name ‘David Berkowitz’ meant serial killer Son of Sam.

Now it’s MRY, to you and who, in online advertising, marketing and social media circles, doesn’t know the agency’s Chief Marketing Officer. It was Berkowitz who launched Mobile Week and the world’s first Vineathon, and MRY has been named MediaPost’s Social Agency of the Year.

Previously, he spent seven years at agency 360i, where he co-founder of his agency’s social media practice in 2006 and led 360i’s Startup Outlook initiative – a guide for how brands can evaluate startups and incorporate them into their digital programs.

Berkowitz has contributed more than 400 columns to MediaPost, currently writes regularly for Ad Age’s Digital Next, has contributed articles to both the Economist and Mashable and still finds time to pen MarketersStudio.com, which he has been publishing since 2005.

He has spoken at more than 225 events globally, including SXSW, CES, iMedia, and Think Mobile, along with guest lectures at Yale, MIT, Google, and Coca-Cola. He has even delivered the keynote address at his alma mater Binghamton University’s Fall Commencement – an honor for any alum. His featured talks around the world include events in Australia, Brazil, Indonesia, Israel, Singapore, and Turkey.

Keep up with David:


Image credit: David Berkowitz

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