Here Is Why This NYC Startup Made the Cut to be Part of ER Accelerator



You’re an art director/wedding photographer/marketing person and you’re dealing with tons of images and back and forth with clients all day, every day, week in and week out, ad nauseam.

Bunchcut simplifies that process. Finally. Bunchcut lets you invite team members to collect and vote on images. Collections can then be shared with whomever, either privately or in public. Powerful filters and voting mechanisms help teams much more easily make decisions on their collections. Quickly and efficiently. And isn’t software supposed to simplify our lives?

South African-born CEO and cofounder Nathalie du Preez tells us about the platform, and the company’s decision to join ER Accelerator.

Tell us about the decision to apply for ER Accelerator.

I’d heard great things about the program from mentors, investors and friends who’d previously been through it.

Tell us about your service.

Bunchcut is an image collaboration platform for businesses and creative professionals to easily and intelligently sort, share and rank visuals.

Bunchcut lets teams curate image boards for presentation to managers, clients and others without emails, phone calls and in-person meetings.

How is it different?

We make sorting, sharing and providing feedback on images quick and easy.

N du Preez

Nathalie du Preez

What inspired you to start the company?

Before founding Bunchcut, I spent three years in the marketing teams at Net-a-Porter and Colgate-Palmolive. Working with images and collaborating with agencies was always a time consuming and tedious process, involving many back-and-forth emails, phone calls, meetings, Powerpoint presentations and print outs. I wanted to create a better digital platform to make quick decisions on images for social media and ad campaigns.

And I soon realized this need extended beyond my own experience in marketing. 1.8 billion images are uploaded per day, so managing all this content is becoming more and more problematic. With the increasing amount of visual content being shared, more companies will set up distinct departments to manage images. We hope they will soon turn to Bunchcut to solve this problem.

What market are you attacking and how big is it?

Cloud collaboration is a $15B market. We’re specifically targeting graphic designers, marketing teams, creative agencies, publishers, commercial photographers, interior designers, stylists and wedding planners.

What is your take on the current scene in New York today?

New York is a great place to start a tech company given its diverse range of industries, but it’s especially good for us, since it has a wide array of media companies and publishers.

What’s your favorite NY winter activity?

Running in Central Park on a snowy Saturday morning. As a South African, snow is still novel to me!

Bunchcut Screen Shot

About the author: AlleyWatch

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