Introducing Primary Venture Partners


When my partner, Brad Svrluga, approached me three yeas ago to join him to run High Peaks Venture Partners I wasn’t interested at first.  I was personally investing and helping start startups and was seeing real success and feeling very proud of the work that I was doing.  However, Brad presented the opportunity as one in which we would be reinventing High Peaks and I would be a true partner in setting a new path for the firm.  The last two years has been an incredible experience.  We have set a new strategy and built a new platform of resources that I think will have a real impact on the NYC tech community.  Many people have asked me if I like being a VC versus being an entrepreneur.  I have told them I am still an entrepreneur as we have really co-founded a new VC firm over the last two years.  Now, with an evolved team, a strategy that is more focused and robust than ever, and a future full of promise, we thought it the opportune time to formally complete the transition with a wholly new identity.  So, we are thrilled to announce that as of this moment, High Peaks Venture Partners is now Primary Venture Partners.

For a fuller explanation of the thinking and process behind this transformation, please read the blog post on Brad’s blog, and let us know what you think of the new brand and identity. You can find us going forward at www.primary.vc, and on Twitter @PrimaryVC. Please help us spread the word today by sharing the blog post, etc. via your various social media channels!


Reprinted with permission.

About the author: Ben Sun

Ben Sun is a Co-Founder and General Partner at Primary Venture Partners.  Ben leads the ecommerce investments for the the firm which include companies such as Jet.com, Maple and Makespace.  Prior to Primary Venture Partner, Ben was a Co-Founder and General Partner of LaunchTime LLC which helps start and invests in early stage ecommerce and digital media companies including Coupang,BounceExchange, Upsight, ThinkNear,Howaboutwe, Yipit and FundedBuy.

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