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Mobile Marketing is Not Simple. This NYC Startup Can Help

 

moburst

With smartphone ownership reaching 80%, and the average American spending nearly 2 hours on their smartphone each day, no company should be underestimating the importance of mobile marketing. But as hard as you try, it is difficult to get mobile marketing right. This is why you need to check Moburst, the growing Mobile Marketing offering that is pulling out all the tricks to help your presence in the growing mobile scene. The company has opened three branches in two countries, with more growth to come.

AlleyWatch chatted with the Moburst team about their offering.

Tell us about your product or service.

Moburst is a full service, global mobile marketing company that helps companies grow their app and mobile business. After redefining hundreds of apps and A/B testing every possible feature in every vertical, our team knows what works for each product, and how to deliver the most relevant experiences for each user. We love solving clients’ tough mobile challenges and believe that the combination of creative thinking, advanced technology, and data drives (success/performance) at scale. Hundreds of companies from local startups to large global brands such as Google, Deezer, Gett, New-York Fashion Week and Pfizer have leveraged our strategy, product, creative, app store optimization (ASO) and media services to enhance their product and maximize their KPIs. Every day, our team’s mission is to innovate creative solutions that connect brands with highly targeted audiences that convert into loyal users.

What inspired you to start the company?

We saw that a real gap existed between what brands and companies needed for their mobile presence, and what the market was offering them. We knew digital marketing agencies were not mobile experts, and were approaching mobile as a small piece of marketing, instead of recognizing the platform’s potential. The need for an agency focusing specifically on mobile was so evident, so we opened Moburst to serve as the experts who could address that need. We wanted to create a full service agency to provide one stop shop for powerful marketing and optimization that solely focused on mobile.

How is it different?

Moburst takes a holistic and all-inclusive approach to mobile marketing. We employ a team of experts in all departments to offer our clients ASO services, product management, design and creative content, marketing strategy, and customized media buying techniques. We view mobile marketing as a combination of science, such as data driven research, and art, like innovative mobile campaigns or appealing app store screenshot design, and we pride ourselves in paying attention to all arenas. We recognize that in order to successfully create the perfect mobile strategy that encourages brand engagement nothing can be left to chance, so we pride ourselves in being a true one stop shop for mobile.

What market are you targeting and how big is it?

Moburst targets brands and mature start-ups alike, who are looking to expand their mobile efforts, either with an existing app, or a non app based mobile campaign. We’re happy to name global brands, like Google, eBay, and Pfizer as our clients, but we cater to a wide variety of companies.

What’s your business model?

We take a customizable approach to our business. We recognize that needs and advertising budgets vary from company to company, and we structure our business to be flexible to the market’s needs.

In what area does Moburst excel most? We eat sleep and breathe mobile. We’ve put in the time needed to become the best in our field, and we pass that on to our clients by being the only one stop shop for mobile that they will ever need. Presenting our clients with a comprehensive solution is so important to us and we ensure that we employ a collection of experts in every department to create the best, research based, tested and beautiful work in the field.

What are the milestones you plan to achieve in the next six months?

We’ll continue to expand our New York branch and we’re looking to add more fortune 500 companies and large brands to our client portfolio, as well as continue our work with amazing start-ups. We’re building up the new San Francisco branch within Silicon Valley and starting to plan the next branches as well.

Where do you see the company going now over the near term?

We see ourselves continuing to grow to meet the constant increase in demand and becoming market leaders in the mobile marketing field. We plan to exceed our client’s expectations, and continuing to develop our in house technologies.

About the author: AlleyWatch

AlleyWatch is the destination for startup news; opinions and reviews; investment and product information; events reported, experienced, seen, heard and overheard here in New York. But it’s who we are that makes us different: we’re the writers and the entrepreneurs; the investors and the mentors; the lawyers and the marketers; the realtors and the recruiters – the people who work in the industry.

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