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Adrian Blake

Adrian began his career in the television industry, leading the international growth of Saturday Night Live and Comedy Central. Adrian has an M.B.A. from The Wharton School of the University of Pennsylvania and an A.B. from Harvard.

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Is Facebook Dying Who Cares
AlleyTalk - A silly study came out of Princeton recently, alleging that Facebook would lose 800 million users by 2017 if it followed the growth and decline pattern of diseases. If Facebook follows that pattern, then sure, it probably will die out...
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Advice - Banks need data to make lending decisions. The most important question in banking is, “How do I know who will pay me back?” At first, all lending was “character loans”—the lending officer had to make a judgment about...
8 Key Elements of Corporate Social Media That Works
Advice - We live in a world that craves authenticity. Since we all have access to a means of publishing our ideas (i.e. the internet), too much polish is seen as cheesy, fake, and as, well, corporate. "Corporate" has become the most...
License Plate
Advice - "You're talking a lot. But you're not saying anything." –David Byrne My parents were both doctors. They also were from Ireland, which means of course that they had a way with words. My dad could explain his day and what...
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Advice - A lot of people misunderstand the overarching point of social media for businesses. If you’re a teenage girl, social media is (generally) about looking cool and getting validated by your friends. Teenage girls love to validate...
Horses For Courses on Social Media- Short-Form vs. Long-Form Content
Advice - Mark Cuban had an interesting blog post  in which he said he hardly uses Google anymore. If he wants to know something that’s urgent and happening now (like a sports score), he goes to Twitter. If he wants to know about what’s...
How to Attract or Repel Talent on Social Media
Advice - Social Media is a tremendously valuable tool for recruiting talent, but most companies are terrible at it. Even so, that’s not a social media problem–it’s a culture problem. Every company says they care about talent. Great...
6-Steps-to-Leveraging-Other-Media-On-Your-Social-Media-Accounts
Advice - Although the momentum toward two-way media keeps increasing, one-way media–TV, Radio, Newspapers, et al.–can still be very effective. One-way media is particularly good at conveying authority, i.e. big name talent, big name...
herd
Advice - We hate it when our role models disappoint us. No organization has done more to bring rigorous thinking to social media than Hubspot. Yes, they've sold a lot of software, but they also consistently exhibit the smartest thinking in...
bridge
Advice - Every customer comes to you via a few stops. Unless your customers are born into a relationship with you, they will have to find you somehow. Sometimes, they'll just drive by and see your store. Or maybe they'll find you...
Twitter
Resources - Leadership is influence. Twitter is also about influence—when your followers read your work, they are influenced by you. Twitter is a remarkable tool for leaders, as it widens the audience of people who can be led by them. But...
With Social Media Segmentation is Destiny
Advice - Many clients come to us with a complicated situation. They come to us and say something like "We have several products with different selling seasons. This one product is really important to us, so we’d like to write about that...
What Does Google Want
AlleyTalk - Google is everyone’s first resort. When we don’t know something, Google is the first place we look. Google says that their mission is “to organize the world’s information”. Regardless of what you may think of some of...
netflix
Advice - We talk a lot about how the culture has changed, and it’s true. The starkest example of this is the Nielsen study from last year, which showed that the most influential medium by far is recommendations by friends, followed by...
reflection
Advice - Marketing has always been an inexact science. From handbills and sandwich boards to magazines and TV spots, you never really knew where your money was going. As John Wanamaker said, “Half the money I spend on advertising is...
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Advice - Facebook announced that it's going to start allowing joint ownership of photo albums all across the website.    Here's what joint ownership of photo albums entails: Multiple parties (up to 50) can add photos (up to 200...

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