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trust
Advertising - As I was beginning to describe what clients should expect from their social media partner, I realized that everything I was writing sounded a lot like being in a long-term relationship. There’s the components of trust, of...
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Fashion - “Enabling technologies” is a term that people rarely use when attempting to tell a grand and seductive story in the fashion world. Companies that create these lower level tech products, also known as General Purpose Technologies...
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Advertising - A few weeks ago, Matt Honan from Wired conducted an experiment. For two days straight, he liked every thing he saw on Facebook—yes, every single post, picture, and status update.So what exactly happens when you “like”...
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#NYCTech -  Do you identify as a student of life? What happens to these students when they eventually have to leave the classroom?  Fluent City steps in so that the learning can continue. With classes on a myriad of topics including French,...
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#NYCTech -  Just when you thought AdTech was finished, one company is showing us that there is always more ground to cover. Beeswax has built the ‘Bidder as a Service’ (BASS) solution for advertisers to easily access RTB exchanges in a...
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Accelerators -  Over the next 14 weeks, our friends at Dreamit will guide 7 EdTech companies through customer introductions, mentorship, and coaching culminating in a two week investor roadshow for their Fall accelerator program. Dreamit has...
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#NYCTech -  One of the unique characteristics of music is it has the ability to transcend across time. Between the performers, live performances, and  the  pure sound, there is so much to be appreciated. Despite this strong affinity that people...
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Advertising - Several months ago, fellow SMC writer Dylan Thaemert wrote a great piece about our ideal client. As he describes in his great overview, our ideal client knows their business, understands marketing, and isn’t interested in going...
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#NYCTech -  Over the last 13 weeks, Barclays FinTech Accelerator with Techstars has been grooming 10 companies night and day for demo day under the leadership of Techstars Managing Director Jenny Fielding.  These companies received up to $120K...
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Finance -  When it comes to gold, 2016 has been the year of the unlikely. For the last couple of years, this commodity has not been performing so well. Then, with the New Year, things started looking up. Amid all of the uncertainty across the...
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Advertising - When it comes to social media marketing for small businesses, there are a lot of moving parts. As a business owner you will want to know what exactly we are doing, and what the point is. But getting bogged down in the details will...
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#NYCTech - Most people want to eat healthier and the discussion always revolves around the optimal mix of fruits, veggies, and protein. Most meat and dairy substitutes that provide protein taste like the awful taste of protein powder....
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Advice -  Many retired NFL players find their second act in coaching, sports media or small business — not working for a small tech start-up.But former San Francisco 49ers linebacker Patrick Willis wouldn't have it any other way.For...
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Bitcoin - Last summer, JPMorgan Chase lost over 80 million customer records.In 2013, Target lost over 40 million records.These two cyber-attacks alone amount to a stunning 1.2 billion passwords lost.So what can be done to prevent...
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Bitcoin -  According to the Investopedia definition, a cryptocurrency is “a digital or virtual currency that uses cryptography for security”. While there are number of these in circulation now including Litecoin, Namecoin and PPcoin the...
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#NYCTech -  New York is the epicenter of the financial markets and has been so since the end of World War II. It’s home to the two largest stock exchanges in the world, handling hundreds of billions of dollars in transactions daily. Half of...