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Advertising - Your customers are looking for direct engagement. Here’s how to deliver with your limited bandwidth. Marketing in the 2000s was dominated by search engine marketing and optimization (SEM and SEO). The early 2010s saw the rise of...
DATA ANALYSIS PHOTO_HL
Advice -  Traditional business-intelligence (and data-mining) software does a good job of showing you where you’ve been. By contrast, predictive analytics uses data patterns to make forward-looking predictions that tell you where to go next....
15 largest adtech startup nyc rounds history.002
#NYCTech -  Today, I take a look at the 15 largest AdTech startup funding rounds in NYC history using some data from our friends at Crunchbase.   In addition to dollar amount of the round, I have included industry focal point, round type, year...
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Advertising -  As the owner of a digital marketing agency, adapting to change is one of the most important parts of my job description. It’s hard to believe, but just 15 years ago, the majority of American adults reported that they did not use...
The 11 Most Funded Startups To Help You Find Love This Valentine's Day.002
Apps -  Today, in honor of Valentine's Day Singles Awareness Day I take a look at the 11 startups that have raised the most amount of funding since their launches in the dating space, using some publicly available data from our friends...
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Advertising -  Adtech is a lot like high school, complete with cliques, grades, hormones, unfortunate haircuts, extracurriculars, and after-school activities. While you may have had an older sibling to guide you through those early trauma-inducing...
PhoneWagon
#NYCTech -  For all the time and energy that goes into your company’s advertising, it would be a shame if you were not tracking which ads worked and which failed. The truth is, most companies are not doing this and end up unnecessarily throwing...
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#NYCTech -  FounderMade Wellness Summit is an annual wellness event that connects the founders of innovative wellness brands with entrepreneurs in all stages in the wellness space. Their recent event in NYC did an exceptional job bringing in the...
Cost of customer acquisition
Advertising - Many businesses become obsessed with obtaining the lowest COCA (Cost of Customer Acquisition), but depending on your goals, that may not be your optimal COCA. With all factors of a paid advertising campaign remaining constant, costs...
Vintage typewriter and a blank sheet of paper
Advice -  In 2001 my cofounder and I developed our first product, EasyBib.com, which saved students the anxiety of creating a bibliography by automatically formatting it for them. To get the word out, we started emailing reporters at local...
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Big Data -  We are now solidly in the era of big data, where computers are capturing and processing the details of everything we do with all our interconnected devices in real time. Businesses see this as the holy grail for finally being able to...
go-photo
Finance - Recently, Amazon reported a record  fourth-quarter earnings with a profit of $749 million on $43.7 billion of revenue. Amazon is in so many businesses beyond books and e-commerce, from shipping & logistics (and...
Cubeiq
#NYCTech -  As a marketer, knowledge is power. Knowing what people like, what they are doing and what makes them spend is invaluable, and the software you use to get this information is just as important. Cuebiq, the next generation location...
WalshCostigan
#NYCTech -  Learning a new language is difficult. Even with all of the popular apps and software to help you become bilingual, nothing can substitute exposure to a native speaker. For this reason, Lexody has put together an educational service...
moburst
#NYCTech -  With smartphone ownership reaching 80%, and the average American spending nearly 2 hours on their smartphone each day, no company should be underestimating the importance of mobile marketing. But as hard as you try, it is difficult to...
Eight_FITA
#NYCTech -  In a city as vibrant as NYC, we almost never get our recommended 8 hours of sleep for one reason or another and we often suffer the consequences. If you want to be operating at optimal level without the bags under your eyes and need a...