Brad Hargreaves & Matt Brimer, Cofounders, General Assembly
First they started coworking space General Assembly (along with partners Adam Pritzker and Jake Schwartz) over on Broadway, and suddenly, coworking was cool. It wasn’t long before they expanded to other cities and countries – not to mention a second location in New York City. But ever the innovators, it was long after that before they pivoted into the education space. Of course, it isn’t your typical educational institution: all of the teachers are entrepreneurs and/or people who’ve worked in the startup space. Nothing institutional about that – and as it should be.
School is now in session in 18 locations in 12 cities around the world.
It wasn’t the first time they ‘pivoted’: General Assembly was originally named Super Conductor.
But it seems Brimer just can’t sit still. Literally. Now he’s doing Daybreakers, a self-described ‘morning movement that will start your day off unlike anything else,’ and ‘movement’ is the operative here. It’s an early morning (7 am) party where revelers dance the early morning rush hour away. No alcoholic beverages are served, so expect a virgin screwdriver, aka orange juice, straight up. It’s a great idea and hell of a lot more inspiring than dragging yourself to the gym for your morning workout. Awesome!
Keep up with Brad:
Keep up with Matt: