Hayley Barna & Katia Beauchamp
Co-founder & Co-CEOs, Birchbox
Like the name says, it’s a monthly birch box, filled with personalized beauty, grooming, and lifestyle samples, tailored to one’s profile and preferences – and catering to men as well as to women.
Founded by Harvard Business School grads Hayley Barna and Katia Beauchamp, BIrchbox was a relatively early monthly subscription service (2010), and they’ve come a long way from the box of sample cosmetics they started with.
We know that they didn’t invent the model and yes, we do remember the days of 10 CDs for a penny (remember CDs?), but these two gave the whole subscription service model – ok, we’ll say it – a makeover.