Smartcar started as an app for Google Glass that would allow users to control a Tesla. It blew up among the community and gained 300 active members quickly, most of them using the app to figure out where they had last parked their car.
From there, they expanded with a simple yet lofty goal: to make all cars smarter without adding any hardware. No car manufacturer will use a system developed by their competitors, for obvious reasons. As a third party not invested in any of them, Smartcar hopes to create a platform that they can all adopt without worrying about giving the competition an advantage. By doing this, Smartcar hope to create a unified system in all future cars that can be taken advantage of by developers and other companies to grow the smart car ecosystem.