Imagine a world where your apps and products are emotionally aware. Emozia is developing technology that enables machines and software to understand and respond to human emotion. It registers when people are irritable, stressed, happy, sad or fatigued. The above chart shows the emotions of presenter Aleksandar Vukasinovic in the 24 hours leading up to his presenting at the NYTM. He was irritable, stressed and happy. In other words, he was a mess. Working with a company to monitor coffee consumption, they found that after drinking the brew, people were more energetic – and irritable. Not so with tea drinkers, for the record. The irritable part, that is. One possible use: they’re attempting to monitor the emotive value in zip codes, to take the mood of the country. And we’ll just leave it at that. It works through telemetry from mobile devices.