inSparq helps retailers instantly market and merchandise their trending products. Trends drive higher conversion and average order value by showcasing what’s hot at the moment. inSparq is the only solution that enables retailers to merchandise trending products in on-site recommendations, email marketing and now, advertisements. inSparq also offers on-site social tools, allowing retailers to incentivize their shoppers to share more. Clients include innovative retailers like Kenneth Cole, American Apparel and Coca-Cola.
“We’ve doubled our pipeline since joining the Accelerator, and closed a major deal (hasn’t been announced yet),” said InSparq founder and CEO Veronika Sonsev. “The NY Fashion Tech Lab has been an amazing experience. Our mentors, Alex and Ani and Kate Spade & Company, have provided valuable advice and feedback throughout the three-month process. We’ve had access to executives at all levels in our mentor companies and the network surrounding the accelerator is passionate about the mission and ready to help.”
The company is New York born and bred, and not uprooting any time soon.
“NYC is the center for fashion. Living in NYC, I can easily have 10+ meetings per week w/prospective clients. This really makes a difference for building relationships and closing deals,” said Sonsev.
As for their big news? “inSparq is excited to announce that we’re launching trending products in advertisements. We’ve been offering trending product recommendations for ecommerce sites for about two years. Now, we’re adding the capability of featuring trending products in ads. These ads can be used to dynamically optimize creative for customer acquisition.” More to come on Demo Day!