Sundar is a collaborative platform that connects creative professionals with quality materials and qualified vendors globally. Sundar streamlines the discovery and sourcing process for the apparel and accessories industries by providing sophisticated search, curation and data-driven insights to buyers and sellers, 24/7.
“We have design and technical data that didn’t exist in a digital format, until we surfaced these hidden suppliers and artisans in remote and opaque parts of Europe and Asia. What we are building at Sundar is bigger than just a marketplace – we are creating the world’s most exclusive search engine and online community for curated, local, and offline suppliers and an important materials database and archive,” said founder Jag Gill. “Online sourcing is a crapshoot for designers – fake vendor profiles, generic, old data and ugly UI – why shouldn’t the back-end of the apparel industry be as sexy, streamlined and connected as the end-customer experience? At Sundar, we are fusing data, marketplace dynamics and digital to transform this old-school industry. Since joining the accelerator, we have focused on refining product-market fit, have worked with fast growing and exclusive women’s wear brands in the city enabling them to create and build new products from new markets, and have signed up hundreds of creative professionals who can’t wait to use our service.”
The company is Boston-based, and has being in New York made a difference?
“NYC is the most important fashion influencer and global trendsetter – it’s the #1 dynamic ecosystem for design, creative capital and cultural edge,” said Gill. “Being in NYC has exposed Sundar to emerging designers and brands, as well established retailers, and has provided us with a 360 degree lens from which to grow our business. We have met fashion industry pioneers and veterans as part of the NYFTL mentorship program.