Cloth began life as a consumer-facing app that makes it easier for users to save and organize their favorite outfits, and to see what other people are wearing – a sort of virtual closet that doubles as the world’s best search for real-time street style.
“We’re now taking elements of this app and what we’ve learned from it, and using it to craft retail-facing B2B offerings that solve specific problems facing retailers when it comes to mobile,” said CEO and cofounder Seth Porges.
And that’s a big part of what the accelerator experience is about, after all.
“During our time in the Lab, we realized that there was a great opportunity to take what we learned from this product—as well as some specific pieces of technology that were built for this app—and work directly with retailers to solve some of their specific problems. We’re super excited to do just this. By putting us directly in touch with great retailers, the New York Fashion Tech Lab gave us a unique, insider perch from which to shape our ideas into products that will actually help potential partners. We aren’t just guessing that retailers will want X or Y feature–we know because we’re working so closely with them.
“We were given the chance to learn what retailers want, how they do business, and how we can hopefully work with them. For a startup, that knowledge could be the difference between merely a great idea, and a great, sustainable product.”