Ever wish to see what your friends are up to in real-time? Sometimes, a text doesn’t really show you a clear picture of what’s going on. Now, it’s possible.
Tappi is a social messaging mobile app that allows you to share photos and have real-time conversations with a group.
A previous version of the app called Wasup was launched last year, where users request real-time photo updates from friends. Like in Tappi, users could add text to a photo being sent. Once received, the other user can add text to the photo and send it back. Through Wasup, the developers realized that users “were very into tapping people.” They noticed that many people prefer to send the same photo over and over again and just keep adding text.
Which then paved the way for Tappi’s features.
“Once the group receives the photo, they can have a real time conversation right over the photo,” says cofounder and developer Tom Peng. “People like to share photos.”
Although there are now many group messaging apps, such as GroupMe and Facebook Messenger, they tend to be more text-based, while Tappi is entirely photo-based. Whereas a photo in a regular group chat may end up disappearing from a phone screen as the conversation flows, the photo in Tappi stays. A photo can be shared by anyone in the group chat at any time during the chat and that photo would stay until someone else decides to share a different one.
From observing their beta testers, who range from teenagers to 60-year olds, the team realized “that there is a need for a photo messaging app that fit people of every demographic.
“There’s family members who want to share pictures of their kids,” says Adriel Bercow, Head of Business Development. “There is actually this desire to share what you’re feeling, what you’re doing with your friends and your family.
He describes Tappi as “the first photo-based conversational platform.”
Using a growth model, Tappi is aiming to achieve a huge user base before monetizing it. Inside the Tappi app, a section called “Explore” allows you to access public groups.
“It’s perfect for brands and celebrities,” says Feng. “To hold their groups inside Tappi, and all their customers and potential users can join their group and see photos of their latest product or see their marketing campaign, and have a real-time conversation.”
Tappi also has high school ambassador program, in which they introduce the app to different schools. They are also reaching out to celebrity Youtubers and Instragrammers.
“There’s a lot of things in the works right now,” says Community Manager Blake Jung. “We’re still really focused on product-market fit. We learned that if we don’t have… a product that people want to use, no matter how much you market it, it won’t stick.”
Using all the data they collected from Wasup, Jung is looking forward to Tappi becoming an app that people would enjoy using. The Tappi team also hopes to be featured on the Apple Store, as the app was developed for iOS.