When the weather changes and you no longer want to go outside just to buy that lotto scratch off ticket, everything seems bleak. With no lotto scratch-offs not all hope is lost. The new app Scratchy is your only solution. Just scratch off a few virtual labels and viola, for free, you can win! The fresh app, that just launched earlier this month, is looking to create more customer brand interaction while giving you savings.
Bojan Ninkovic, Global Head of Business Development, tells us how we can save money on lotto tickets and start making money to our favorite stores.
Tell us about the product or service.
Scratchy is a new scratch-card game app. Players pick the brands they want to follow and play game of chance in order to win rewards and great deals from these merchants. The game replicates a traditional lottery scratch card where users ‘scratch’ three of six tiles hoping to find 3-of-a-kind brand logos. If they do, they win a discount beginning at $5
Scratchy enables brands to reward their customers for their loyalty with unconditional rewards and discounts in a fun and addicting environment.
How is it different?
Unlike other game apps, there is absolutely no outside advertising; providing users with a unique, opt-in, non-intrusive environment in which to play and brands to reach a qualified audience.
What market are you attacking and how big is it?
We are looking to disrupt the mobile display advertising market. In 2015, US mobile display ad spending will reach $14.67 billion (source / emarketer)
What is the business model?
For users, Scratchy is free to download and free to play. Partner brands pay to participate.
Can you tell us about how engaged users are based on your data?
Our initial data is very good with more than 50% active users. We are seeing a retention rate between 65-80%
What inspired you to start this business?
There exists an urgent need for brands to engage with interested and qualified consumers. Scratchy enables brands to sidestep the ad-versus-ad-blocking fight and connect with consumers in a clean, sticky and opt-in environment.
What are the milestones that you plan to achieve within six months?
500K users in US; Launch app in Western Europe (starting from Germany 100M market)
If you could be put in touch with one investor in the New York community who would it be and why?
We are not looking for anybody in particular but would like to attract partners that would bring us “smart money” and help us utilize scalability and full global potential of scratchy app concept.
Why did you launch in New York?
New York is the business capital of the world and the biggest city in US, the most mature digital market globally.
What is your favorite fall activity in NYC?
Thanksgiving, Black Friday Sales
