Jing Zhou cannot wear a Fitbit or an Apple Watch because she is allergic to nickel—an element found in both gadgets. To solve this problem, she created her own polymer, and her own product.
At first glance, Elemoon closely resembles a lacquered enamel bracelet. The “standalone, flexible computer” features hi-definition displays and solar-powered coating. It can track motion and speed and can be used for athletic and medical purposes.
Zhou and her team of professionals—former employees at companies like Microsoft, Apple, Samsung and Pixar—spent two years and used 17 factories to perfect the product.
The first version sold out at trendy retailers Free People and Fred Segal, and raked in $400,000 in revenue, and Zhou is now finishing a new version, to be called Elemoon 1.0.
The coolest part of this device? Its ability to color-coordinate to your outfit.
According to Zhou, “People only want to wear something if it’s pretty.”