Since the settlement of New York in the 17th century, the city’s economy has been rooted in commerce. In fact, the thriving beaver population in the region and the immense demand for beaver pelts in Europe led to the creation of the trading colonies in the New World. Over the last 400+ years, trade has moved on from beaver pelts but the city has remained the epicenter for commerce, transcending across various industries and goods.
The advent of the internet has fueled a new form of commerce in the city – E-Commerce. The city is home to a concentrated population that has deep domain expertise in retail; more so than any other city in the world. In a city where access is everything, the city’s burgeoning population wants access to anything on-demand or delivered to their doors. These two factors coupled together provide a fertile ground for E-Commerce startups and the city is home to a number of category-leading commerce ventures.
AlleyWatch, in partnership with Marketing Architects, celebrates the movers and shakers in the NYC E-Commerce Community through NYC E-Commerce Influencers – an annual list of the New York City-based business professionals driving the growth of the next-gen commerce ecosystem in New York.
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