Simplecast, the podcast management and analytics platform, has been acquired by SiriusXM, the satellite radio provider and parent company to Pandora. The terms of the transactions were not disclosed. SiriusXM plans to combine Simplecast with AdsWizz, the podcasting monetization platform that Pandora acquired in 2018.
“From the beginning, Simplecast’s mantra and mission was to remain laser-focused on podcast creators – building the best tools for publishing and insights,” said Brad Smith, the Founder & CEO of Simplecast. “The opportunity and alignment with AdsWizz allow our product — and our customers — access to a powerful monetization platform. Two best-in-class platforms are now able to align with the shared mission of helping publishers succeed, while each team continues to focus on their respective areas of expertise.”
From the beginning, Simplecast’s mantra and mission was to remain laser-focused on podcast creators – building the best tools for publishing and insights. The opportunity and alignment with AdsWizz allow our product — and our customers — access to a powerful monetization platform. Two best-in-class platforms are now able to align with the shared mission of helping publishers succeed, while each team continues to focus on their respective areas of expertise. – Brad Smith
Founded by Smith and Josh Long in 2013, Simplecast had raised a total of $6M in equity funding with its last funding a $4.8M Series A round in 2018. Podcasters are able to take advantage of the publisher solutions today as AdsWizz and Simplecast’s Movable Audio Engine (MAE) are already integrated.
“Our goal is to provide audio publishers with state-of-the-art platforms and give them everything they need to be successful,” said Alexis van de Wyer, CEO of AdsWizz. “Empowering podcasters of any size to create, distribute, analyze, and monetize their work is the next natural step in pursuing our vision.”
Our goal is to provide audio publishers with state-of-the-art platforms and give them everything they need to be successful. Empowering podcasters of any size to create, distribute, analyze, and monetize their work is the next natural step in pursuing our vision. – Alexis van de Wyer
You are seconds away from signing up for the hottest list in New York Tech! Join the millions and keep up with the stories shaping entrepreneurship. Sign up today
