As enterprise AI spending surges past $100B annually, a critical divide has emerged: while billions flow into horizontal AI platforms promising to solve everything, enterprises deploying these tools face a harsh reality check when their generalist agents struggle with the complexity of real-world operations. The disconnect is particularly acute in customer service, where voice remains the highest-stakes channel where one wrong answer can cost thousands in revenue or irreparably damage customer relationships. Flip CX has built its business on a fundamentally different thesis: vertical specialization beats horizontal breadth every time. Rather than training AI to handle any task superficially, Flip has spent years building deep integrations with industry-specific systems in retail eCommerce, healthcare, and transportation, enabling its voice AI to autonomously complete complex customer requests end-to-end. The approach is paying off at remarkable scale; Flip now processes more than 300 million automated calls for 250 global brands including Under Armour, Tory Burch, and Newell Brands, automating up to 90% of inbound volume while improving customer satisfaction scores. With enterprises increasingly demanding proven results over theoretical promises, Flip’s combination of vertical depth and production-grade reliability has positioned it as the category leader in automated voice support.
AlleyWatch sat down with Flip CEO and Cofounder Brian Schiff to learn more about the business, recent funding round, and much, much more….
Who were your investors, and how much did you raise?
We recently closed a $20M Series A financing co-led by Next Coast Ventures and Ridge Ventures, with participation from Data Point Capital, ScOp Venture Capital, Bullpen Capital, Forum Ventures, and a group of angel investors. This brings Flip’s total funding to $31 million to date.
Tell us about the product or service that Flip CX offers.
Flip is a vertical Voice AI platform purpose-built to automate complex customer service calls. Unlike generalist AI agents, Flip’s technology integrates deeply with a brand’s existing systems and workflows to answer calls instantly and autonomously resolve high-stakes interactions end-to-end. We focus on delivering measurable CX and cost outcomes at scale across industries where the phone remains mission-critical.
What inspired the start of Flip CX?
Flip began with a simple observation: customer service, especially voice support, is expensive, inefficient, and broken. Sam Krut(cofounder) and I first built a ride-hailing app at Cornell and saw firsthand the operational strain and customer frustration that surround live support. That experience sparked the idea to apply AI where it matters most: real customer conversations over the phone. We rebranded as FlipCX in 2022 to focus on vertical, industry-specific systems rather than generic AI agents.
How is Flip CX different?
Most AI platforms take a horizontal, one-size-fits-all approach and struggle when deployed in production environments. Flip is different in three key ways:
- Vertical specialization: Built for specific industries with workflows and integrations that reflect real business complexity.
- Deep system integration: We work with the same backend systems human agents use, so the AI can actually complete tasks, not just simulate them.
- Proven scale: Flip has processed more than 300 million live calls for hundreds of brands, delivering real ROI rather than theoretical performance.
What market does Flip CX target, and how big is it?
Flip targets enterprise customer service, starting with retail and eCommerce, healthcare, and transportation, where voice interactions remain a major cost and risk factor. With Gartner projecting that conversational AI will account for 70% of service journeys by 2028, the opportunity for AI-driven automation in high-volume voice channels is significant.
What’s your business model?
Flip is a B2B SaaS platform with enterprise pricing tied to usage and outcomes. Customers license our Voice AI to automate inbound voice support and integrate the assistant with their existing systems and CRM stack. We partner closely with brands to roll out tailored workflows that drive measurable cost savings and customer satisfaction improvements, the same metrics that help fuel strong renewal and expansion motion.
How are you preparing for a potential economic slowdown?
We’re built for an economic slowdown – while some AI products are propped up on hype, funding, and executive relationships, we’ve earned in delivering real results for hundreds of customers.
What was the funding process like?
It was a few week process, we received 3 term sheets, and were excited to choose the best partners.
What are the biggest challenges that you faced while raising capital?
It’s about finding the right partners, so just balancing being efficient with respecting the magnitude of the decision.
What factors about your business led your investors to write the check?
Our investors shared that in back-channel customer references they received the best feedback of any company in their multi-decade careers investing. That combined with great market, traction, growth, cash efficiency, team.
What are the milestones you plan to achieve in the next six months?
Even more outcomes for even more brands – we will stay focused on retail eCommerce, healthcare, and transportation.
What advice can you offer companies in New York that do not have a fresh injection of capital in the bank?
Focus and consistency – easier said than done, but the winning ingredients.
Where do you see the company going now over the near term?
Our team is the best thing we’ve built – doubling down on that to achieve our milestones.
What’s your favorite winter destination in and around the city?
An indoor tennis court…or a good chunk of time spent with the team in our LA office.
