When the Tide Goes Out, Have Your Swimwear On
I was chatting with a founder recently and mentioned my trip to SF end September. OK, my sample size is very small,...
Why Your Pop-Up Will Not Fail: The Pop-Up Paradigm
When we learned that Melissa Gonzalez, Founder of Lion’esque Group had published a book called “The Pop-Up Paradigm,” we knew we had to get...
10 Things Easier to See from a Startup than a CPG
When I was a brand manager at P&G, a marketing leader on a rotation on the Walmart customer team wrote...
How To Drop The Hammer Of Sentimentality In Today’s Content Marketing Landscape
I don’t usually like to write blogs focused on a single event, but in this case I have to make...
5 Ways to Develop a Strong CEO Brand
CEOs with strong reputations and the know-how to promote their accomplishments (that is, CEOs with strong brands) have a significant...
When The Tide Goes Out: Bad Stuff Version
The "is there or isn't there a bubble in venture" discussion has mostly focused on whether the momentum behind venture...
All In Or Nothing: Taking The Leap From Corporate to Startup
“On a scale of 1-10 how happy are you?” “In life?... or on the job?” “On the job of course.”...
The English Major and the Strategist
If you look at the backgrounds of the SMC team, you’ll find a diverse range of histories. Our founder, Kris...
One Online Retailer Experience with Bitcoin
In January, we asked Is 2014 the Year of Bitcoin for Ecommerce? Since then, we’ve seen the likes of NewEgg, Tiger Direct,...
5 Tips For Better Storytelling
The emphasis on analytics driven digital advertising nearly destroyed storytelling’s role in marketing. However, with a new push in content...