The Wisdom of Teams: Why Teams Matter for Social Media
One of the core texts of management education is Jon Katzenbach and Doug Smith's The Wisdom of Teams. Published in 1993, most...
The Pitfalls of Standalone Personalization Strategy
According to research by Econsultancy and RedEye, 50% of marketers’ personalization strategies are “standalone,” using only on-site data to target content...
How Curated E-Commerce Brands Can Flourish
The 27th Episode of the Fashion Is Your Business, featured guest Raed Alawadhi. Raed Alawadhi is a cofounder of the...
Startup KPIs: Words from the Wise
I recently attended a great panel discussion on Startup Key Performance Indicators (KPIs) by The CFO Leadership Council. Chris Hering from NetSuite was the...
Five Mistakes to Avoid When Looking for Office Space
Where you work matters a lot. Do not fall into these traps. The right office space is integral to the...
How I Conquered Anxiety and Learned to Love Coding: 3 Tweaks
“WHAT IF I DON’T LIKE CODING?” This is a question that I hear a lot. When I tell people about...
It Is Me, Your Old Friend Advertising: I’m Not Dead Yet
“The Reports of My Death Were Greatly Exaggerated” - Advertising (2025) TiVo, AdBlock, banner blindness, viewability and bots have all...
The Word Economy of #Hashtags
We are currently in the era of the consumer. Especially for millennials, the up-and-comers of the consumer market, there is...
How to Write a Forwardable Introduction Email
Getting an introduction is a basic thing that startup founders do pretty much every day. We talked about introductions in...
4 Crucial Factors for Successful Self Employment
You will have to build on these four skills if you’re after the freedom of self-employment. Being self-employed is great....