Search Engine Optimization has become a marketing drug over the past few years, with businesses, brands and organizations cramming every resource into climbing up the search engine rankings. In fact, SEO isn’t so much a marketing drug as it is a marketing placebo, and not a very good one at that. Focusing on SEO […]
Andy Havard is a marketing executive at Skeleton Productions, a UK-based video production company, and a managing director at WAITT Music Ltd. Specializing in marketing, management and social media, Havard is known by different people for doing different things, keeping a hand in several areas at a time.