As part of our social selling initiatives in IBM Inside Sales, we help our sales reps learn to build a personal brand online, showcase their expertise and engage with clients and prospects through social networks and collaborative technologies, all while learning about the market through “social listening.” My focus is raising the skill level and […]
Jennifer D. Dubow
Jennifer is the Global Social Business Transformation Leader in the Inside Sales organization at IBM. She works with digital and social selling focal points located in sales centers around the world to help Inside Sales representatives adopt digital and social selling practices. Jennifer has held a variety of B2B marketing roles and also has 5 years of organizational change management consulting experience. These posts express the author’s views and not those of IBM.