Finding your authentic brand’s story is not a luxury for the touchy-feely. Given our overloaded channels of communication and the general lack of trust (and boredom) with advertising messages, finding your brand’s true emotional core and expressing it through your brand’s story is a must. But first, you must know what you’re looking for. […]
Jim Signorelli is the co-founder and CEO of ESW StoryLab, a full-portfolio marketing firm based in Chicago that has been on the Inc. 5000 list for the past 3 years. His book, “StoryBranding: Creating Standout Brands Through the Power of Story,” is a bestseller and in the Top 100 Advertising on Amazon.com. With clients like Citibank, McDonalds, Blue Cross/Blue Shield and General Electric, Signorelli has helped StoryLab become one of the top 25 agencies in Chicago.