One of the biggest challenges we all face when put into business leadership roles is how to communicate most effectively.
Even though the color of their money is always green, all startup investors are not the same. Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Taking on equity investors to fund your company is much like getting married – it is a long-term relationship that has to work at all levels.
The average length of a funding pitch to angel investors is ten minutes. Even if you have booked an hour with a VC, you should plan to talk only for the first fifteen minutes. The biggest complaint I hear from fellow investors is that startup founders often talk way too long, and neglect to cover […]
Founders – if you can’t get the message across in ten minutes, more time and more charts won’t help.
Survival and success are both about doing the right things, and not about doing everything.
The market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. This S-Curve, with no correction, can quickly lead to disaster.
You have to be able to communicate effectively in all the common forms, including business writing, as well as talking, presenting, and producing videos. Lack of requisite skills or discipline will get you branded as a poor business risk before the message is even considered.
Most small businesses I advise still rely on traditional advertising models, assuming they can create enough media “noise” to get customers’ attention and sway them. You don’t realize that person-to-person noise now dominates all channels through social media, effectively hiding business marketing messages. You now need a personal context in your marketing to get results. For example, the company GoPro makes cameras, yet […]
As an entrepreneur advisor, I am surprised at how often I hear the same or very similar proposals of incremental innovation to an existing process, versus a really new or breakthrough solution. If you are seriously looking to start the next billion-dollar startup, you need to get beyond the realm of enhancing a current solution. Investors […]
Many passionate entrepreneurs fight to add more features to their new products and services, assuming that more functions will make the solution more appealing to more customers. In reality, more features will more likely make the product confusing and less usable to all. Focus is the art of limiting your scope to the key function […]
These are turbulent times, as well as time for great opportunities, for the entrepreneurs that are agile, innovative, and open to change.