Businesses that use content have conversion rates 6x higher than those that do not. The content marketing industry is expected to exceed $420B in spending this year. With such engagement and interest, marketers are scrambling to streamline their content generation and marketing activities. Cohley is an all-in-one platform for content generation and measurement that helps brands activate campaigns more efficiently. With Cohley, brands can publish their requirements and have creators like videographers, photographers, and influencers provide content to meet the defined parameters in a cost-effective and scalable manner. The platform allows users to test, iterate, and measure the success of their visual content efforts and is integrated with a growing number of leading technology partners like TikTok, Yotpo, Attentive, Shopify, and AdRoll. Although the platform is designed to optimize the content generation process, Cohley also offers managed services for brands that want to completely offload their content generation needs. AlleyWatch caught up with CEO and Cofounder Tom Logan to learn more about the burgeoning demand for content marketing support, the company’s strategic plans, latest round of funding, which brings the total funding raised to $6.8M, and much, much more.
The alternative investment market is estimated to be north of $13 trillion in assets. Despite COVID and economic uncertainty, the alternative investment industry has displayed significant signs of growth, becoming more mainstream as access to opportunities is becoming democratized and as investors seek higher returns in a low-interest-rate environment. One of the biggest challenges has been finding the right deals and opportunities efficiently. Vincent has built a comprehensive search engine for alternative asset investment opportunities, allowing investors to build tailored searches based on their preferences and portfolio requirements. Opportunities can be filtered by asset class, investment minimums, liquidity, and potential returns across real estate, private equity, art, collectibles, and venture. AlleyWatch caught up with the founding team at Vincent (Slava Rubin, Eric Cantor, Ross Cohen, Evan Cohen) to learn more about how Vincent plans to transform the discovery of alternative investments, the company’s origin, future plans, and latest round of funding.
6 fundings totaling more than a quarter of a billion dollars; three of the companies are women-led. The latest venture capital, seed, pre-seed, and angel deals for NYC startups for 7/21/2021 featuring funding details for Titan, Vincent, and much more.
Data and technology are bringing changes to commercial real estate financing, an industry that has traditionally been slow to adopt innovation. The availability of data from both lenders and borrowers has allowed real-time data to be a determinant of credit decisions. Tech-enabled platforms allow borrowers to seamlessly connect to non-bank lenders, marketplace lenders, and traditional lenders. Lev is a commercial real estate full-stack financing platform that digitizes all facets of the commercial real estate financing process that handles transactions from beginning to end – origination, diligence, and closing. The company leverages machine learning to optimize the workflow of a financing, resulting in fewer errors and faster turnaround times, giving more flexibility to borrowers and lenders. In 2020, Lev closed $100M worth of financing on its platform and this year is on pace to close $1B+. AlleyWatch caught up with CEO and Cofounder Yaakov Zar to learn more about the commercial real estate market, the company’s strategic plans, and latest round of funding from investors that include Greenspring Associates, First American Title, NFX, JLL, Canaan Partners, ANIMO Ventures, and Ludlow Ventures.
8 fundings totaling $395M including three rounds that you will not read about anywhere else + details of a company that’s building floating cities in the ocean. The latest venture capital, seed, pre-seed, and angel deals for NYC startups for 7/20/2021 featuring funding details for Lev, Tilting Point, and much more.
Mortgage rates have hit historic lows with demand for housing surging as a result of the pandemic. Nonbank mortgage lenders issued 68.1% of all mortgages originated in 2020, up from 58% the year earlier. With so many options for consumers, navigating the process can be arduous. Morty is an online mortgage place that brings all mortgage options for borrowers into a centralized platform where they can manage all facets of the mortgage process from origination to closing. Purchasing a home is often the biggest financial decision for consumers and ensuring that you are getting a competitive rate has tremendous financial ramifications – a small difference in rate can translate to thousands of dollars in payments or savings. During the pandemic, revenue grew 800% year-over-year with the platform processing more than $500M in new loans. Morty is licensed to operate in 36 states and the District of Columbia. AlleyWatch caught up with CEO and Cofounder Nora Apsel to learn more about the experience of building a digitally-native mortgage marketplace, the company’s strategic plans, latest round of funding from investors that include March Capital, Rethink Impact, Thrive Capital, Lerer Hippeau, Prudence Holdings, MetaProp, and FJ Labs.
Commercial real estate has many moving parts – parts that need to move in unison to ensure that functions such as purchasing, renovation, move-in, leasing, and management are handled efficiently. While there are countless vendors that can help commercial real estate property managers, owners, and developers handle these tasks, ensuring that liability and risk are managed properly is a key challenge. Jones is a vendor marketplace and liability management platform designed for the commercial real estate industry to handle the process of selecting, working with, and maintaining relationships with suppliers. These vendors play a pivotal role in servicing a building and Jones makes the process of managing risk and vendor selection seamless by leveraging technology to streamline the vendor approval process, cutting the process from an average of 12 days to 2.5 days. Clients include leading commercial real estate organizations like Rudin Management, JLL, and Sage. AlleyWatch caught up with CEO and Cofounder Omri Stern to learn more about making vendor selection and liability management more efficient for the commercial real estate market, the company’s strategic plans, latest round of funding from investors that include JLL Spark, Khosla Ventures, Camber Creek, Rudin Management, DivcoWest, Sage Realty, Hetz Ventures, MetaProp Ventures, Ground Up Ventures, and 500 Startups.
The pandemic has accelerated innovation for drive-thru experiences. Before the pandemic, drive-thrus at quick-serve restaurants (QSR0) accounted for 50-75% of a store’s revenue. The pandemic caused that to jump to 90-95%. Technology is now focused on addressing the velocity of traffic and optimizing capacity. omniX Labs is an analytics platform for vehicle traffic for businesses to better understand customer behavior in and around their vehicles. Without the need for additional hardware, the platform takes a location’s existing camera systems and uses the video feeds to analyze vehicular activity using machine learning and AI. omniX can be used for things like upselling, improving conversion, optimizing efficiency, detecting fraud, and forecasting. The company has focused on servicing car washes, with over 1200 locations using omniX, but the technology is versatile enough to be used in other settings like car repair shops and restaurants. AlleyWatch caught up with CEO and Cofounder Anoop Kanthan to learn more about how omniX Labs is focused on making vehicle analytics accessible without hardware, the company’s strategic plans, and latest round of funding from investors that include C2 Ventures, EverWash, and Newark Venture Partners.
The latest venture capital, seed, pre-seed, and angel deals for NYC startups for 7/19/2021 featuring funding details for Jones, Esusu Financial, and much more.
18 new fundings; $465M+ pumped into the NYC startup economy this past week. NYC Tech News for the week ending 7/17 featuring news for Lightyear, Ribbon Home, Vistar Media, and much, much more.
Millennials comprise the largest consumer group today, bringing new perceptions, attitudes, behaviors, and outlooks into their purchasing decisions. Millennials and Gen Z are more reliant on technology and particularly social media for discovery of purchases. The art world is no different with a new generation of buyers reliant on digital channels; 79% of millennials reported buying artwork online more than once within the last 12 months. ArtSugar is an e-commerce destination for art and home decor that is catered to millennials and Gen Z collectors. Offering accessible price points, the platform also features popular artists from Instagram including Angie Crabtree and Betsy Enzensberger that have harnessed the power of social. Since the pandemic, the company has grown revenue 80% year-over-year. A portion of each sale goes to support charity. AlleyWatch caught up with CEO and Founder Alix Greenberg to learn more about curating art for the next generation of art collectors, the company’s strategic plans, and recent first institutional round of funding from Curate Capital.